01
Process discovery & workflow design
I observe the real workflow, then turn roles, rules, handoffs, risks, and exceptions into requirements the team can test.
Operations systems · Process improvement · AI automation
Hi, I’m Samsul ArifinOperations Systems and Automation Specialist.
I map frontline processes, define workflows and controls, then use AI to turn them into working applications. I own the operational requirements, process logic, data validation, and quality of the final system.
RoleOperations Systems & Automation Specialist
Based inSidoarjo, Indonesia
What I do
I turn frontline processes into working systems.
I study how teams work, define the rules and controls, then use AI and web technology to deliver tools they can use.
02
Operational control & visibility
I define validation, access rules, audit trails, KPIs, and reports so teams work from consistent, traceable data.
03
AI-assisted solution delivery
I direct AI to build prototypes and applications, then verify the workflow, data, edge cases, baseline security, and fit with user needs.
Selected work
Operational systems I shaped and delivered.
GeoLead, Kayou POS, KLWT Surveyor, and Narotama support lead generation, multi-booth retail, field research, and workforce operations.
Profile
I bring operational context into every system.
I have spent more than five years working across returns, sales, logistics, inventory, and reporting. For each application, I investigate the problem, define requirements and workflows, set controls, test edge cases, and check the result against the team’s real work. AI speeds up technical execution; I remain accountable for operational decisions and system quality.
Capabilities & tools
Operations
Business process mappingSOP & operational controlsRequirements & UAT
Data
KPI & performance systemsExcel & Google SheetsTableau
Automation
Apps Script & AppSheetAI-assisted workflow automationPWA & offline workflows
Delivery
Product scoping & QANext.js & ReactSupabase & SQL
Professional journey
Five years improving work through operations, data, and systems.
My experience across returns, sales leadership, analytics, logistics, and process control provides the operating context behind each product.
Recent experience
Products & operations
Senior Operations Specialist
Xingyun Group
Connecting order fulfilment, logistics, sales operations, inventory, and internal-tool development.
- Supported 100% order-fulfilment SLA achievement in Q1 2025
- Reduced the logistics cost ratio from 5% in Q4 2024 to 2.8% in Q1 2025
- Built an integrated sales tool used by more than 70 active users
Assistant Regional Sales Manager
Polibeli
Monitored field activity, KPIs, sales productivity, GMV, and regional execution quality.
- Built KPI monitoring and field-activity reporting applications
- Insights from the system supported three Best Regional Manager awards
Career foundation
Data & process control
Data Analyst
GOTOKO
Turned sales-performance data into daily monitoring and decision-support tools.
- Reached the national number-one achievement ranking in Q1 2023
- Developed a chatbot and reports that gave teams faster access to information
Return Staff / Supervisor
ULA
Managed returns operations, fraud analysis, backlog resolution, and process control.
- Identified risk and fraud patterns in the returns process
- Coordinated the resolution of an IDR 1.3 billion returns backlog within one week
Data & automation foundation
Internal tools that grew into product thinking.
Sales tools, KPI monitoring, and reporting automation taught me how to turn daily operational needs into controlled workflows.
Let’s talk
Need someone who understands operations and can turn them into a working system?
Open to Business Process Improvement, Operational Excellence, Business Systems, and Operations Transformation roles, as well as operational automation projects.